Press Videos Business Blogging social media

In this article Forrester Research discusses how large ecommerce businesses will use online marketing to grow this channel. Natural Search is one piece of the online marketing pie. Home decor etailer Pottery Barn increased the success of their organic search initiative with use of Netconcepts SEO technology:

“…Pottery Barn boosted natural search results between 1,000% and 9,800% across its sites by investing in GravityStream, a technology sold through its search agency to automate SEO work. “

To read the complete article, visit the Marketing Daily column at MediaPost Publications.

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A recent article in Chain Store Age focuses on the impact GravityStream SEO technology by Netconcepts has had on the Cabela’s website. Multi-Channel retailer Cabela’s ecommerce website ranks highly in search engines with an optimized version of their website running GravityStream technology. This technology automates optimization so that search engine spiders can read and understand the content of the Cabela’s site. One of the benefits of this scalable technology is shorter URLs which are search engine friendly. The optimized site is in sync with the native site, which was not the case with other SEO efforts Cabela’s had tried in the past. The GravityStream solution is particularly effective for non-branded items, also called Long Tail terms. The SEO version of the site has paid off, and in 2007 alone, Cabela’s saw a 140% increase in visits and a 70% jump in sales.

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The growth of search engine marketing (SEM) predicted by investment firm Piper-Jaffray in a study they published in 2003 — projected that worldwide total revenue from search would reach $7 billion by 2007. Actual revenue for North America alone was $12 billion in 2007. The investment in SEM represents both paid online advertising, and a renewed interest online retailers have in managing their organic search channel. Netconcepts serves leading brands, who we see are increasing their investment and treating organic optimization as an ongoing need, no longer a one-time application.

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Netconcepts President & Founder Stephan Spencer and other industry experts are interviewed for their opinion on this topic. What is more important for a brand, being more visible to customers, or being engaged with customers?

Watch the video interview here and decide for yourself.

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Get the nuts-and-bolts of how to turn a blog into a “profit center” - generating wildly positive ROI by making sales, attracting leads, and generating ad and affiliate revenue. Our panel of expert money-making bloggers will share step-by-step advice, most profitable tricks of the trade, pitfalls, hazards, resources required.

Learn…

• Learn how to diversify and supercharge your blog’s revenue streams
• Leverage others’ blogs for your own gain
• Maximize your blog’s search visibility and traffic

Moderator:
Stephan Spencer, President, Netconcepts

Panelists:
Jeremy Schoemaker, Founder, ShoeMoney Media
Duane Forrester, Senior Program Manager (SEO), Microsoft, and author of How to Make Money with Your Blog
Steve Spangler, CEO, Steve Spangler Science
Chloe Spencer, Blogger, Neopets Fanatic.com

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This year’s Internet Retailer show had increased attendance of 25% more. The show included a panel that netconcepts Founder & President Stephan Spencer participated in. Along with consultants Lauren Freedman, president of The E-Tailing Group, and Amy Africa, president of Eight by Eight, the three reviewed websites for SEO opportunities. Two common issues that were found were long URLs and redirects which can be confusing to users and search engines. The session was jam-packed and received rave reviews.

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One of this year’s panelists promises that search marketers have the potential to “own” the social media marketing space because of search’s inherent bias towards ROI measurement. Panelists will focus on defining different measures of success, and exploring case studies of social media campaigns that worked to help clients get rich, famous, and better-looking.

Speakers:
Cam Balzer, Director of Search Strategy, Performics Inc.
Stephan Spencer, Founder and President, Netconcepts, LLC
Marshall Clark, Director of Search, Organic
Liana Evans, Director of Internet Marketing, KeyRelevance
Marty Weintraub, President, aimClear

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Interviewed by Jim Hedger of Metamend, Stephan Spencer, founder & president of Netconcepts, recaps a few tips, and tricks from his session at SES Toronto 2008. If you missed this powerful session at SES, learn some nuggets of useful link building tricks from one of the masters.

View the full video interview here.

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In this video Stephan Spencer, Netconcepts President & Founder is interviewed at the Internet Retailer conference by Get Elastic about Link Building strategies for online retailers. How can your organization increase PageRank to interior pages? Does a link building initiative mean building links only to your home page? What is ‘PageRank sculpting‘, and how can it impact a website?

To view the video interview and learn more on this topic, go here.

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Meeting Focus: Search Engine Optimization

This session focuses on balancing search-engine friendly practices with a persuasive and engaging visitor experience. Leading search engine optimization trends and advanced techniques for optimizing sites will be discussed by industry experts and Chris Murvine, Global Internet Marketing Manager at Promega will share advanced Google tips and tricks. There will also be a hands-on component in the afternoon with exercises to apply learnings and to develop SEO strategies you can use for your organization.

Presentors:
Jody Hartwig, Vice President, E-Business
Jeff Muendel, Online Marketing Analyst

UW Consortium event description page

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